Business Plan Template: Professional Business Plan

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“Company A” Limited – Business Plan Commentary

Business Plan - EXAMPLE

Strictly Private & Confidential -- for internal use only --

Confidentiality This document is only to be issued following the receipt of the Non Disclosure Agreement (NDA). This document may not be disclosed to any third party without the prior written authorisation by “Company A” Limited. This document may only be disclosed to your officers and professional advisers on condition that they too agree to be bound by the terms of the NDA. Basis of Information Memorandum This document has been prepared to provide a guide to the Business implementing its growth strategies and the detail has been checked and approved by the Directors of the Business. However the Directors of the Business are not making any Representation or Warranty as to the fairness accuracy or completeness of the contents of this document. Potential acquirers, investors or lenders must conduct their own reviews and satisfy themselves in terms of the Business and its prospects for the future. The Directors accept no liability for any loss or damage whatsoever which may occur as a result of reliance on the information in this document. Questions and requests for further information regarding the Business should be made in strictest confidence to: Joe Bloggs Managing Director “Company A” Limited

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“Company A” Limited – Business Plan Commentary

“Company A” Limited Business Plan

Section A B C D E F G H I

Description Executive Summary Background The Organisational Business Model Intellectual Property and trademanks The Target Market – Hosting Services Sales and Marketing Competition The Directors & Management Team Financial Information Appendix A – 5 Year Financial Forecast Appendix B – Vertical Sector Growth Drivers

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“Company A” Limited – Business Plan Commentary

A. EXECUTIVE SUMMARY “Company A” Limited is a middle tier hosting company with a focus on high levels of technical and customer support based in Marlow, Buckinghamshire. It is managed by its two founding directors and has an annual turnover of just under £1m, a customer base of around 600 customers and a team of 10 employees. It is growing its revenue slightly above the industry average and exceeds industry best practice KPIs. The company is a Microsoft Certified Partner. The Hosting market in the UK is set to grow by 11.5% CAGR over the next 5 years from a base of £746m in 2008. This growth being driven to by factors that fit well with the economic climate – cost reduction, increased efficiency, scalability and flexibility. In addition, the Hosting market is populated with a wide range of similar product offerings often only differentiated by relatively small technical variables. Being competitive in this market relies on adding value by additional or peripheral services such as consultancy and high levels of technical service support The opportunity for “Company A” lies in providing value-added services that deliver cost reduction, increased efficiency, scalability and flexibility. “Company A” has a product range to compete with the best providers with ready-to-go server systems through to highly complex solutions. It is the leading supplier of Filemaker database hosting in the UK and is a Microsoft Certified Partner. In addition “Company A” already positions itself in the market as a providing significant added value through its service levels. It provides a superior level of hand-holding and technical support that differentiates itself from other hosting providers. “Company A” is well positioned to convert this opportunity into significant growth with its existing product range and high service levels but has identified a need to increase its market visibility. It has therefore created a plan to develop its sales and marketing structure which will capitalise on this opportunity and double its revenue over the