Hague P. the Business Models Handbook. Templates, Theory and Case Studies 2019

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PRAISE FOR T HE BU S I NE S S MO D E L S HA ND B O O K ‘As strategy is all about three things – implementation, implementation, implementation – The Business Models Handbook is especially useful because it not only discusses the most important business models, but also provides practical guidance on how each model can be used.’ Rennie Gould, CEO, Customize UK Training ‘An excellent guide from a trusted source, this book will fast-track knowledge for managers wishing to develop their strategy or indeed their strategic thinking.’ ­Professor Stuart Roper, Huddersfield Business School, University of ­Huddersfield ‘Paul Hague has produced an excellent all-in-one handbook that covers a multitude of business models that are used every day by marketing professionals. Thanks to his lifelong experience as a market researcher, Hague is able to thoroughly explain these models and also to provide case studies on how to use them. The Business Models Handbook is a practical text that all marketing experts should read.’ Jeroen Beukeboom, Global Market Intelligence Leader and Senior ­Analyst, AkzoNobel Industrial Coatings ‘As well as being an absolute must for any MBA student, this superbly well-chosen collection of tools and models will not only save the life of many a business executive with a challenging presentation to make, but might just make life a little better for their audiences into the bargain. Too much time has been wasted at management meetings by businesses misusing or misunderstanding these hugely valuable and important tools. Now there is no excuse!’ Peter Cheverton, ­Director, INSIGHT Marketing and People Ltd ‘A comprehensive toolkit for managers wishing to learn the key insights from ­academic research of the last 60 years, and how they can help business.’ Dr Chris Raddats, Senior Lecturer in Marketing and Operations, Management School, University of Liverpool

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The Business Models Handbook Templates, theory and case studies

Paul Hague

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Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publisher and author cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author. First published in Great Britain and the United States in 2019 by Kogan Page Limited Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 2nd Floor, 45 Gee Street London EC1V 3RS United Kingdom

c/o Martin P Hill Consulting 4737/23 Ansari Road 122 W 27th St, 10th Floor Daryaganj New York NY 10001 New Delhi 110002 USA India

www.koganpage.com © Paul Hague, 2019 The right of Paul Hague to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. ISBNs Hardback 978 0 7494 9752 1 Paperback 978 0 7494 8187 2 E-ISBN 978 0 7494 8188 9 British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Names: Hague, Paul N., author. Title: The business models handbook : templates, theory and case studies / Paul Hague. Description: 1st Edition. | New York : Kogan Page Ltd, [2018] | Includes bibliographical references and index. Ident