Suzuki Liana

Citation preview

INTRODUCTION: MOTOR CORP. is a Japan based Multinational Company having its registered Office at Hamamatsu, Japan. MOTOR CORP. market and distribute its products in more than 192 countries. •

Product Line:

Company Profile Pak Motor Company Limited is a public limited company with its share quoted on Stock Exchanges in Pakistan. The company was formed in August 1983 in accordance with the terms if a joint venture agreement between Pakistan Automobile Corporation and Suzuki Motor Corporation-Japan. The company started commercial production in January 1984 with primary objective of progressive manufacturing, assembling and marketing of Cars, Pickups, Van and 4*4 vehicles in Pakistan. The Company’s existing plant located at Bin Qasim was performed in earl 1989 by the Prime Minister then in office. By early 1990, on completion of first phase of this plant, inhouse assembly of all Suzuki engines started. Under the Government’s privatization policy, the company was privatized and placed under the Japanese management in September 1992. At the time if privatization, it increased its equity from 25% to 40%. The Suzuki Management immediately after privatization started expansion of the existing plant to increase its installed capacity to 50,000. The expansion was completed in July 1994. The company continues to be in the fore-front of automobile industry of Pakistan. Over a period of time, company has developed an effective and comprehensive network of sales, service and spares parts dealers who cater the needs of customers and render effective after-sale service country wide.

“To Be Excellent All the Round”

To

provide automobile of international quality at competitive

price.

To

improve skills of employees by imparting training and

inculcating in them a sense of participation.

To achieve maximum indigenization and promote the automobile vending industry

To contribute to Pakistan society through development of industry in general and automobile industry in Pakistan.

At Glance

Location

DSU 13,Bin Qasim, Karachi

Total Area

64 Acres

Production Capacity

80,000 units/annum

Paid Up Capital

491.312 million

Total Turn Over

Rs.24 billion.(2004)

No Of Employees

1400

Marketing Plan Suzuki products continue to enjoy customers’ confidence and have been successful to retain 51% market share of the locally produced vehicles. During the year company had launched four new models Liana, Grand VITARA XL-7, Jimmy and Suzuki APV. These models were well accepted by the market. In February 2006, made in Pakistan Liana car was launched. This model has replaced BALENO whose production has been discontinued. Now, here we are developing marketing plan for Suzuki Liana for 2007.

Current Marketing Situation Market description: NEW VEHICLE SALE

Vehicles sale (%) 5.5 3.5

2

1.5 01

02

03

04

05

Pakistan has become has become attractive market place for Automobile industry due to the high demand of new vehicle during the last 5years. In addition to strong new vehicle sales, Pakistan has also hit a new record in New Vehicle sale. In a repot of January 6, 2006, sales of new vehicles in Pakistan were almost “192,807”. In Last 5 year, regarding to high demand of new vehicles in our country my new companies enter in market and many existing companies introduce new models. Main reason behind that record sale and demand is banks flexibility to give loans and low mark up rates that unable low income people to buy car.

Pakistan Automobile Industry: Calendar year

Total Sale(vahicles)

% growth

2000

41,000

18%

2001

49,000

20%