The Startup Guide - Create a Business Plan

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The

Startup Guide 2013 Edition

Building a Better World Through Entrepreneurship

RYAN ALLIS With Ellen Daly CEO of Connect.com

More slides at www.startupguide.com

ENTREPRENEURSHIP

Create A plan STARTUPGUIDE.COM

440

ABOUT THIS PRESENTATION

THIS presentation IS PART OF A LARGER slide DECK on building a better world through entrepreneurship

For more slides & CONTENT visit:

Startupguide.com STARTUPGUIDE.COM

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cREATE A PLAN SHOULD YOU CREATE A PLAN BEFORE A PROTOTYPE?

SOME ENTREPRENEURS choose not to create a plan at all And just start working

On a prototype or Minimum viable product STARTUPGUIDE.COM

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cREATE A PLAN WHY A LITTLE BIT OF PLANNING IS HELPFUL

I find that it’s helpful to at least create a short slide deck or exec summary To ensure you know what you’re building & What problem you’re Solving before you start building STARTUPGUIDE.COM

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cREATE A PLAN YOUR COMPANY PITCHDECK Many ‘Business PLANS’ ARE created as sLIDE DECKS WHICH INCLUDE:

1. TEAM 2. PROBLEM 3. PRODUCT & TECHNOLOGY 4. MARKET & COMPETITION 5. revenue model 6. FINANCIAL PROJECTIONS STARTUPGUIDE.COM

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cREATE A PLAN the problem

In your plan, CLEARLY ILLUSTRATE THE PROBLEM YOU ARE SOLVING HOW YOU ARE SOLVING IT

AND FOR WHOM STARTUPGUIDE.COM

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cREATE A PLAN the product

SHOW PICTURES OF A PROTOTYPE OR WIREFRAMES & MOCKUPS And MAKE YOUR SPECIFIC SOLUTION

EASILY VISUALIZED STARTUPGUIDE.COM

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cREATE A PLAN the product

SHARE YOUR PRODUCTION TIMELINE AND KEY MILESTONES TOWARD INITIAL PRODUCT DELIVERY AND DISCUSS FUTURE PRODUCTS AND SERVICES STARTUPGUIDE.COM

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cREATE A PLAN the market

ADDRESS THE FOLLOWING ABOUT YOUR MARKET

SUPPLIERS BARRIERS TO ENTRY INTELLECTUAL PROPERTY MARKET SIZE MARKET TIMING DIRECT COMPETITORS POTENTIAL PARTNERS STARTUPGUIDE.COM

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cREATE A PLAN revenue model

ADDRESS THE FOLLOWING IN YOUR REVENUE SECTION

B2B or B2c DISTRIBUTION CHANNELS WHOLESALE VS. RETAIL REVENUE ONE TIME VS. SUBSCRIPTION REVENUE USER & CUSTOMER GROWTH ASSUMPTIONS UNIT COSTS AT SCALE UNIT REVENUE AT SCALE STARTUPGUIDE.COM

449

cREATE A PLAN Financials SECTION

ADDRESS THE FOLLOWING IN YOUR FINANCIAL PROJECTIONS REVENUE ASSUMPTIONS COST ASSUMPTIONS Revenue by Month COST BY MONTH BY CATEGORY NET INCOME BY MONTH BY CATEGORY TIME TO BREAKEVEN FUNDS NEEDED TO REACH NEXT MILESTONE TOTAL EXPECTED FUNDS NEEDED STARTUPGUIDE.COM

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cREATE A PLAN Financials PROJECTIONS

EXAMPLE 60 Month PRO FORMA P&L PROJECTIONS $1,500,000 $1,000,000 $500,000 $0 Aggregate breakeven

($500,000) ($1,000,000) ($1,500,000)

MONTHLY breakeven

($2,000,000) ($2,500,000) 0

6

12

Revenue STARTUPGUIDE.COM

18

24

Expenses

30

36

42

48

54

60

Aggregate Net Income 451

cREATE A PLAN Financials PROJECTIONS

Here’s a REALLY BASIC Example financial PROJECTION Revenue% Expenses% Net%Profit%

2015% 18,127% 103,408%